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0j9j9j0+j ¿0k ¿0 Strategic AlternativesTo discover a marketing opportunity , management must know to identify the alternatives. The best method of developing is which when we match products with markets. They are 4 firms that can explore this optionMarket penetration that is a firm that try to increase market share among existing costumers. For example Pizza Hut that offer promotions, cents-off cupons, discountsMarket Development: Means attracting new costumers to existing products.Mcdonald for example, has opened restaurants in Russia,China and intaly and is eagerly2 expanding inro Eastern European countriesProduct development: Strategy that entails the creation of new products for present markets. For example Mcdonald introduced yogurt parfaits,Entr ©e Salads and Fruits to offer costumers more healthy foodDiversificaction:Is the strategy to increase salesn by introducing new products into new markets. a starting McCafe, McDonald's is offering new products that were not available in traditional Mc Donald's stores. McCafe specializes in serving cafes, which attracts customers that usually don't come to McDonald's to eat fastfood.Schokoladenkuchen von McCafe (Mcdonalds) - 2,25 EU...

Les Miserable essays

Les Miserable essays Les Miserableses Miserables known in English, as The Terrible is a musical portrayal of the French Revolution. It is a musical tragedy, which served as a major powerhouse competitor for Andrew Lloyd Weber musicals in the early eighties and nineties. When first debuting on Broadway in 1987 it traveled a long hard road to compete with musicals of the decade. However, in time many well-known performers were proud to associate themselves with this wonderful work of art. The musical play begins with its lead character named Jean Val jean. Jean Val jean was released on parole after 19 years on the chain gang. In this initial scene the audience can almost immediately feel the tonality of the play with the constant reference to the number 24601. 24601 were the prison number that became Jean Val Jeans identity for 19 years. The dark and dreary ambiance set the tone for the first song of the libretto, Look Down. The lyrics to look down coincide with the chain gang, overseen by brutal wanders , working in the hot sun. It is this series of songs in Act one that take the audience through many turns of feelings and emotions. These emotional songs are used to portray poor men and women working in low class factories, women selling their bodies and more importantly a class of people struggling to scrape by. The most vivid songs used to identify the various themes of poverty and prostitution are Lovely Ladies, A Heart Full of Love, and Master of The House. Moreover, it is a song titled Do You Hear the People Sing? That prepares the audience for the ending of Act one. Most if not all of Act one uses song, tonality, character, pitch and tone to depict the various themes of the play while the story is beginning to unravel. Throughout the second and final act the musical content within the play, acts as a story of its own through theme and variation. Each separate song represents a feeling and or mood and is enhanced as it is...