Monday, September 30, 2019

Dream House

Dream House As I get closer and closer to the island the house that I have always dreamed about awaits me. I can see it from a mile away. Everyone has that house that they ,have always dreamed about. It is so massive, that it is the most noticeable construction on the island. My own private plane lands on the landing strip located next to the house. As soon as I get off the plane, I then begin my voyage down the path that leads to my dream house. I am anxious to get to the house that I will spend the rest of my life in. Everything that surrounds me is simply amazing including all the trees and plants. It feels so good to be at a peaceful place and all you can hear are the birds chirping, smell the salt sea air. A nice tropical breeze on your skin, and warm white sand on my feet. As I draw nearer to the end of the road, my dream starts to appear. After all these years, I can now see my residence up close. Nothing could ever compare to the sight of my house. Nothing could have compared to the moment I was experiencing. What is better than looking at something you designed? My house is a five-story dream that lies on a twenty-acre lot. As I come near to the entrance of the house, four columns that lead to the most elegant doors in the world then surround me. The doors were made of mahogany with glass stained windows in the center of the each door. Each handle was made of brass along with brass frames. As I continue to walk around my house, I come across five windows that seem to overlook the house’s entrance. On each window, there are black shutters. The porch then continues to the backside of the house, as I am able to look over the ocean. When I look down at the ocean, I can see that there are two piers that protrude out in the ocean. The walls of the house are made of a good material to avoid damage from any weather. The outside of my house has an amazing view and I can only imagine what the rest looks like. On the inside of my house, I am able to stand in the middle of the living room and look up all five stories of the house. An elevator is to the right of the living room that is able to go to each story of the house. Each floor has two bathrooms (one full and one-half) with two to three bedrooms. When I walk in the kitchen, it is easy to see that any cook would love this kitchen. It has stainless steel appliances all shiny and gleaming. Just waiting for me use. As I look around I see every kitchen tool or gadget that one could ever think to use. It has a coffee maker in the wall that will brew fresh coffee all day. A grill that will be used to grill shrimp. I am standing in this kitchen just thinking of all the things I want to prepare. The best part of the kitchen is the counter in the middle that is a self-cleaning countertop for cutting and cleaning foods. I then walk to the back yard. Surrounding me is an outdoor oasis. I walk toward the road the first thing; I come across a full size basketball court. As I look to the right of the basketball court, I see a tennis court. The best part about my backyard is the bar that is in between the basketball court and tennis court. As I, approach the opposite side of the yard there is in ground pool. The great thing about the pool is that it is connected to a pool that is inside the house. I put my toe in and realize that it is heated. I can swim day or night. To the east of the house, there is a white gazebo. While you are sitting in the gazebo, you are able to see anything or anyone that enters or leaves the house. Everything I ever imagined was at my house. I planned this out very well to have all my needs and more. As my plane starts to leave to go home, I am able to take one last long look at the house that I had mastered. What I had experienced was my dream home. I could only think to myself, â€Å"This is my dream house and no one else’s, my dream house. †

Sunday, September 29, 2019

The Role Christianity Played Throughout the Light and Truth of Slavery: Aaron’s History

The Role Christianity Played Throughout The Light and Truth of Slavery: Aaron's History In 1845 Aaron is telling a story, a story of his life as a slave; which was documented through The Light and Truth of Slavery: Aaron's History. Aaron, a former slave, notes that he escaped from the South and became a â€Å"poor way-faring Bondman,† where he lectured in churches and public buildings throughout the North during the first half of the 19th century. Aaron advocates the political platform of the Liberty Party because of that party's attempt to pass legislation abolishing slavery as unconstitutional.He also suggests that abolishing slavery would not have the feared financial repercussions on the South but would, instead, financially benefit the South and the nation as a whole. In some ways religion meant nothing at all when it came to slaves and slave owners, but in another sense people took it very serious. Aaron starts his story by speaking about Mr. Harrison, William Henry Harr ison who was running for president at that time. Aaron speaks about how caucasian people spoke so highly of Harrison when in actuality he was doing nothing different than any other person.Harrison was still turning hungry kids away but as Aaron says â€Å"Now what more can you expect from a slaveholding man, for you can expect nothing more† (Aaron 3). Aarons view on slavery connected with religon and politics as well. At this time almost everyone’s religion was christianity, and according to the bible; Every is equal. Aaron could never understand how someone could claim to be a Christian, but promote un-christian like qualities to the world. Although slaves were enslaved, that did not keep them away from their religion. Enslaved men and women kept the rites, rituals, and cosmologies of Africa alive in America through stories, healing arts, song, and other forms of cultural expression, creating a spiritual space apart from the white European world. † (Sambol-Tosco 1). If a slave who was beaten, and treated as if they were not even close to human could stick to their religion and live by the words of the bible, how could a person who had no one holding them back do the same. Slave owners used Christianity as an excuse for how they treated slaves in the 19th century.Throughout the narrative, Aaron is on a journey to use his religion to get others on his side and to prove his point on what he thought religion was all about, but he is faced with people who want to help in along his journey, and also people who could care less about him or if he ate that day. While on his journey he traveled through towns such as Elizabethtown, Foxboro, Wrentham and many more. While on his journey through these many different towns, Aaron ran into many Northern abolitionists who Aaron called â€Å"wolves and sheep clothing† (Aaron 7).When he says this he means it as someone that looks harmless (like a sheep), but is actually not (like a wolf), but is just pretending or disguised. These people pretended to want to help him but then refused to help him in his time of need. While on his journey he also ran into other things that did not make him very happy. He blames southern ministers for hypocrisy, because while they were preaching holiness, they were taking advantage of female slaves. While in Elizabethtown he came into contact with a man that thought it was okay to say things like â€Å"he cut up with his female slaves, more than he did his own wife† (Aaron 3).These are all things that confused Aaron and made him want to continue his journey to promote Christianity, so that people could see it that way that he did. The Bible can be used to support particular viewpoints, and slavery is no exception. There are numerous references to slavery in the Bible which can be interpreted to condemn or either condone this practice (Reddie). Except for murder, slavery has to be one of the most immoral things a person can do. Yet slavery is talked about throughout the Bible in both the Old and New Testaments.The Bible clearly approves of slavery in many passages, and it goes so far as to tell how to obtain slaves, and how hard you can beat them. Many Christians will try to ignore the moral problems of slavery by saying that these slaves were actually servants or indentured servants, like the slave owners did. While many slaves may have worked as household servants, that doesn't mean that they were not slaves who were bought, sold, and treated worse than livestock.When people think about slavery, they think about how bad it is and how it has ruined people but what they do not think about is that once, it was just a way of live. â€Å"Historical records show that Islam and Christianity played an important role in enslavement in Africa† (Reddie). Ever since slaves were being captured from Africa, Christians have witnessed this act and have done nothing about it, so what would that change now that slavery has been going on for many years; and that is what Aaron was trying to prevent. While promoting his religion, that meant promotion freedom as well.Aaron was very big on slaves getting their freedom like he did. Throughout the narrative, Aaron told stories about the things brutality he had witnessed when it came to the slaves. As free people, people today do not think about how important freedom is because they have always been free, but they do not see that without freedom you are nothing. â€Å"A poor slave being on his deathbed, begged of his master to give him his liberty before he died, ‘I want to die free massa. ‘ His master replied, you are going to die soon, what good will your liberty do? ‘O master, I want to die free. He said to the slave, ‘you are free. ‘ ‘But do write it master, I want to see it on paper. ‘ At his earnest request he wrote that he was free, the slave took it in his trembling hand, looked at it with a smile and exclaimed, à ¢â‚¬ËœO how beautiful, O how beautiful,' and soon fell asleep in the arms of death† (Aaron 8). † It is amazing how a person could want freedom so bad, that they would even want their family members to say that they died a free man. Slave owners did not see it the same way, freedom was a privilege slave owners thought, not a right.Aaron wanted everyone to be free, because he was and by spreading his thoughts about religion he thought that would help. On his journey, Aaron ran into many abolitionists that he thought were trying to save the slaves. While some were using Christian scriptures to diffuse slavery, others were searching through the Bible to end it. Even even ran into Quakers, since their establishment in the mid 17th century, Quakers had faced persecution for their beliefs which stated that everyone was â€Å"equal in the sight of God† and capable of receiving the â€Å"light of God's spirit and wisdom†, including Africans.Several of their founders , including George Fox and Benjamin Lay, encouraged fellow congregants to stop owning slaves, and by 1696, Quakers in Pennsylvania officially declared their opposition to the importation of enslaved Africans into North America. Quakers in Philadelphia and London debated slavery at their yearly meetings in the 1750s, became required reading for abolitionists on both sides of the Atlantic (Reddie). Aaron was eager to find out that there were other people willing to help him abolish slavery through religion and willing to do almost anything to get it done.

Saturday, September 28, 2019

Why do some protest groups use violence in the context of collective Essay

Why do some protest groups use violence in the context of collective action - Essay Example These forms may range from individual actions to groups actions or even roadside group demonstrations (Dalton 2003, p.53). Furthermore, they can advance into use of physical demos or demonstrations by use of technology such as social media. Protests are normally undertaken to promote particular courses and depending on whether protestors or protest groups face some forms of obstacles or not, protests may be violent or non-violent in nature (Gilcher-Holtey 2008, p.5). Therefore, protests groups can be pronounced any form of group in the society that takes any grounds to publicly demonstrate protests or cause civil disobedience. Such acts are normally intended to take the peaceful and non-violent paths and are normally aimed at acting against any form of official repression (Gilcher-Holtey 2008, p.8). The restrictions that such protests groups may face prompting violence entail restricted government policy, the state of the economy, religious barriers, bureaucratic social structures or even the monopoly that exists in the media. The laws of most of the countries in the world are today aligned in a way that allows for an assembly by groups to express the societal interests (Turner 1981, p.12). In the process of expressing pubic concerns, protests by the protests groups should not at any cost be violent; however, as has been stated in the previous paragraph among the stated reasons, protest groups may at times follow violent means to express their message (Dalton 2003, p.67). The society is normally in a position of handling issues up to some defined limits, therefore, the reasons why violence erupts can be summarized as political and socioeconomic in nature (Turner 1981, p.18). These may be in the form of unequal treatment and total disregard of such groups, this arises in the sense that the groups are voiceless and no relevant body wants to lend them an ear. The nature of poverty in which most people live in the society can cause an eruption into violent protest. Greed as depicted on resources as well as the environmental factors is another cause. Insecurity and scarcity of the group demands coupled with the urgency of such demands (Weldon 2011p.23). Political and institutional factors have a range of inbuilt causes of violent eruptions and these ranges from the weaknesses expressed by the state to a breakdown in social contracts and corruption. Such weaknesses provide grounds upon which such bodies find it difficult to manage the internal and external protests of groups (Weldon 2011, p.44). The institutions as a result are not in any position to peaceful management of group conflicts, provide strong protection measures for the different groups in the society or to the worse, unable to provide for the demand for the groups to participate on fair political platform and express themselves. Forms of political ideologies and ways of handling violence in case they occur can result into violent group protests or not. In mature democracies, manage their protesting groups peacefully through democratic inclusion as opposed to autocratic governments who apply force (Gilcher-Holtey 2008, p.4). Violent protests in a given society like in UK could be fuelled by the aforementioned factor. This is so because of the strength possessed by propagators of violence and their ability to retaliate. Violent protests in this platform results mainly from the group fears for the future, the weaknesses of the state and repress violence creating responses by the marginalized groups among other stakeholders (Zamorano 1999,p.234). It is evident that most of the protests that have become violent in Europe have been because of power struggles and exclusion.

Friday, September 27, 2019

Personal development planning Essay Example | Topics and Well Written Essays - 1000 words - 2

Personal development planning - Essay Example In order to enter the field, they would require a set of skills and hands-on experience that would enable them perform assigned tasks effectively besides enhancing their chances of advancing their careers (OPITO, 2015, p.1). This paper will define the skills and knowledge needed for a HR manager in the oil gas industry and discusses ways of developing these competences. Students aiming at positions of human resource managers in oil and gas industries require set of skills and knowledge for managing the human resources in a firm as well as relating with the other executives. In addition, they require skills and knowledge on the operations of a gas and oil firm that would influence the performances of human resources and other dynamics (Oil and Gas Job Search, 2015 p.1). This would be necessary since the work setting in oil and gas industry would differ with work environments in other industries. The HR manager in oil and gas firm has the responsibility of managing all issues of employees that would require wide experience and skills. These include: Students undertaking oil and gas management courses would need to develop ways of acquiring the skills and knowledge listed above to promote their employability in the firms upon completion of their studies. Some knowledge and skills are not adequately covered in lecture rooms and students would acquire them by engaging in out of class activities. Students in the oil and gas management would use the following plan to acquire above listed skills and knowledge: They should ensure they are enrolled for degree courses in Human resource management or an equivalent. This would ensure they qualify with degrees that are acceptable in for a position in HR department in oil and gas firms. Ensuring they master the responsibilities of HR in managing human resources including procedure for recruitment, systems used in compensating workers, systems used of keeping information of persons, and the development of

Thursday, September 26, 2019

Eco3 Assignment Example | Topics and Well Written Essays - 250 words

Eco3 - Assignment Example This  results  to  higher  flowing  cash  to  cater  for the  expenses  leading  to a  better  service  delivery. The  risk  of  writing  off debts in  plan  A is  unusually  high  which may  lead  to  losses. It is  also  clear  that in,  plan  B there is a  quicker  collection  of  Average  daily  patient  revenues. This  leads  to the  optimum  maximization  of  bills  paid  in by the  customers. In  plan  B,  there  is a  higher  level  of  strictness  on  credit  policies. This may  lead  to  lower  sales  revenue  in the  company  as  compared  to  plan  A. In  plan  B, the  aging  schedule  shows  that  payments  are  made  on  time  making  it  helpful  in  determining  the  cash  flow  in the  hospital. This is an  advantage  because the  management  makes  a  decision  on  cash  available  for their  plans  and budgets. In both  plans  A and  plan  B, at the  end  of the  first  quarter, the  accounts  receivable  are the  same, but the  payments  during the  months  vary  significantly. Zelman, W. N., McCue, M. J., & Glick, N. D. (2009).  Financial management of health care organizations an introduction to fundamental tools, concepts, and applications  (3rd ed.). San Francisco:

Wednesday, September 25, 2019

Social media advertising on airline industries Article

Social media advertising on airline industries - Article Example These sites are not only used by youngsters, but businessmen/women, housewives, and even retired people use them to get connected with their friends, share their thoughts with the world and find entertainment as well. The most popular sites Facebook, Twitter, YouTube and LinkedIn generate heavy traffic from all kinds of people around the globe. All these sites although have different purposes but are easily used by advertisers to advertise brands in a cost-effective and more interactive way. Social Networks Advertising (SNA) is a very distinct form of advertising. There can ads that are pushed to the consumers, and some that the consumers pull towards themselves. There are some advertisements that require the companies to pay to the social networking sites, whereas there are some that are for free (e.g. Fan pages, twitter profile etc.) There are some that are merely adaptation of the print media (e.g. Banner ads) whereas others are unique for the social media (e.g. fan pages, micro blogging etc) In the beginning only FMCGs or Restaurants marketed themselves on the social media. But now even if you are a service company or you belong to an automobile industry, or you have a small business, you need to have your brand’s social media presence. This research paper will see how social media is used in the airline industry. Most of the great airlines have a social media presence and are engaging with their customers through these interactive mediums. However there are still some airlines where they consider social media as â€Å"just a silly fad† as mentioned in the article â€Å"All that twitters† by Madhu Unnikrishnan & Robert Wall. The article gives the example of JetBlue airline which has 1.4 million followers on Twitter. The company focuses on listening to what customers say and solving their customer service issues with the help of twitter. Many social media analysts say that even if the brand is not online, it will still be discussed there by the

Tuesday, September 24, 2019

Operating system Assignment Example | Topics and Well Written Essays - 500 words - 1

Operating system - Assignment Example The program responsible for this task is known as traffic controller. Modern operating systems use a graphical user interface, or GUI. A GUI allows one to use the mouse to click icons, buttons, and menus, and everything will be displayed on the screen in combination of graphics and text. Traditionally, computers had a command-line interface, which meant users had to type every single command to the computer and the computer would only display text. (Anonymous, 2010) I. Mac OS X.It was created by Apple and it comes preloaded on all new Macintosh computers, or Macs. All of the recent versions are known as OS X  and the specific versions include  Yosemite 2014, Mavericks 2013, Mountain Lion 2012, Lion  2011 and Snow  Leopard 2009. Apple also offers a version called Mac OS X Server, which is designed to be run on servers. (Anonymous, 2010) II. Microsoft Windows. Microsoft created the Windows operating system in the mid-1980s.The different versions of Windows are  Windows 8 (2012), Windows 7  (2009), and Windows Vista  (2007). Windows comes preloaded  on most new PCs, which helps to make it the most popular operating system in the world. (Anonymous, 2010) III. Linux. This OS can be modified and distributed by anyone around the world. This is different from proprietary software  like Windows, which can only be modified by the company that owns it (Microsoft). The most popular versions include Ubuntu, Mint, and Fedora. (Anonymous, 2010) Normally, the operating systems of mobile phones are designed specifically for mobile devices. Operating systems for these mobile devices are usually not fully featured like those of desktop and laptop computers. However, one can still do a lot of things with them, like watching movies, browsing the Web, managing your calendar and playing games. Examples of these mobile operating systems include Apple iOS, Windows Phone, and Google Android. (Anonymous,

Monday, September 23, 2019

United States View on the Cold War Research Paper

United States View on the Cold War - Research Paper Example However, the war reflected a competition between two superpowers that were the America and Soviet Union. This paper illustrates various view of the America concerning the occurrence of the cold war. Causes of the Cold War The United States saw the Cold War as a war between itself and the Soviet Union3. Moreover, the American saw the war as a global confrontation between itself and the Soviet Union. According to the Americans, the war occurred because of having different views regarding a number of world issues with the Soviet Union. Moreover, the Americans viewed the cause of the war to be various political differences that existed between the country and the Soviet Union. The other possible factor that contributed to the development of the Cold War was the Americans fear that the communists might attack them. This contributed to the Americas want to show that it could not be defeated by any other nation in the whole world. The other significant issue that led Americans to engage in the war was the bad blood between Truman and Stalin. However, other issues contributed to the development of the Cold War were those from the side of the communists. For example, the Russians feared that the American would cause a great trouble if it managed to release the atomic bomb. Another major factor that contributed to the development of the war was that the Russians disliked the concept of capitalism4. How the Cold War reflected Americans in the world Most of the countries that were involved and those that were not involved in the cold viewed America as one of the biggest enemy of Soviet Union. The rivalry between the two powers existed from as early as 1917. At first, both of the two powers were fighting against the Axis powers. Some of the Axis powers that were great enemies of America during the cold war include Germany and Japan. However, even though the two nations were fighting together, their relationship was tense. This means that they did not believe in one another on various issues concerning the war. This is because the Americans saw the Soviet Union as a major threat regarding to how they wished various issues would go concerning the war. The Americas started to mistrust the Soviet Union when it managed to gain control of the Eastern Europe. The Soviet Union on the other hand, started to view the American as a threat especially when it managed to make a move on the development of the atomic weapon. It is believed that one of presidents who contributed to the occurrence of the strong relationship was Woodrow Wilson. Under the leadership of Wilson, America had dedicated itself to maintain democracy. Wilson also managed to promote the country in enacting the free enterprise system. However, the communists were emphasizing on the issue of the excellent revolution. With the world class, the communists believed that most of the countries under its leadership would bring socialization in f uture. Through the contribution of Wilson in trying to promote democracy, many parts in the world viewed America as peaceful although there were others with different views. However, even with the contribution of Wilson to promote democracy, he did not succeed. Even the Soviet Union did not succeed in its contribution of promoting peace. Damage of America’s Reputation America damaged its reputation after engaging on the war against Vietnam. Most of the countries in the world viewed that America had not made the right decision on engaging

Sunday, September 22, 2019

Billy Rose Theatre Division in the New York Public Library-Creative Essay

Billy Rose Theatre Division in the New York Public Library-Creative writing - Essay Example Initiated in 1932, the Billy Rose division has over 10 million collections of theatrical art that document drama, music and film. The division housed numerous traditional books and journals on theatrical arts. It was also meant to contain an array of personal papers. Besides personal papers, the division has a collection of organizational records. It houses an archive on the theatre of film. It has collections legendary artists including Richard Rodgers and Hal Prince. The papers of Betty Comden and Clifford Odets are also housed in the division. Most importantly, it houses the works of William Shakespeare including records of festivals on Shakespeare’s works. At the division, visitors to the library can examine historical performances on Shakespeare, for instance, to years dating back to as early as 1767 (The New York Public Library, 2015). The division serves as an invaluable resource for diverse groups including researchers and scholars. Writers and students also find the d ivision resourceful because of the various documentation that are informative and useful for learning. Artists and other members of the public also find the resources at the division

Saturday, September 21, 2019

Information and Communications Technology Essay Example for Free

Information and Communications Technology Essay Executive Summary In the advance world of Information and Communications Technology, a lot of Information Systems has been developed to alleviate manual processes. These Information Systems comes in different projects. A good project depends on so many varying factors. The most important factor is having a very good Project Manager who is tasked to meet his members in order to plan the steps to be done in software development. He should be able to establish an open communication to his members so that ideas are free-flowing. The Project Manager is responsible for dividing the team, each with different task to do – that is to follow the systematic way in software project development- Project Life Cycle. Following the Project Life Cycle is another factor that can affect project success. If a member in a team does not possess a good working relationship and can hardly work in a group, chances are – the project is a total chaos. The members of the development team should share their knowledge and expertise in order to accomplish the best possible output and to deliver the project on the estimated data. A project also needs the attention of the owner. If the top management does not give 100% support to the project development team or does not support the computerization of many business processes, the company will not be able to accomplish its objectives. However, problems in software development can hardly be avoided. Problems occur anytime within the development of the project. The Project Manager as well as the members should anticipate problems and should be able to provide quick solutions so that the delivery of the project cannot be delayed. Project Development Introduction When a lot of work has been assigned, it is very tempting to stay late to get everything done before the next day. But according to a research, this is not a good practice because workers who have this kind of attitude are 61% more likely to suffer work-related injuries. (Reader’s Digest March 1996, 132) The above-mentioned attitude of an employee is of great help to the company because it just shows that they are dedicated to their job. In this way, projects assigned to these employees can easily be complied and can be submitted even before the deadline. Large companies should have these types of employees in order to deliver projects on time most especially in the field of Information Technology where all transactions happen in just a click. Because of the fast-paced advancement in the field of Information and Communications Technology, most; if not all; organizations nowadays want an Information System that can help them in their day-to-day business operations. This Information System is built to alleviate the burden that manual procedures bring. This also makes the organization be abreast with the latest technology and not be left behind by their competitors. In selecting a company that can answer the needs of big organization in terms of developing good software, the company needs to look for developmental organizations which can deliver projects on time and be able to complete the requirements being specified. Software Life Cycle Activities In order for companies to deliver projects on time, the software development group has to follow the Software Life Cycle. A project intended for large organizations should be broken down into smaller chunks to give enough attention to each of the smaller modules. In this way, the members of the group can focus on each phase and deal with problems, which arise while the realizing of each phase takes place, more systematically. The Software Life Cycle divides a large-scope project into the following six phases: Analysis and specification of the task (Savitch 1993, 115) Design of the software (Savitch 1993, 115) Implementation (coding) (Savitch 1993, 115) Testing (Savitch 1993, 115) Maintenance and evolution of the system (Savitch 1993, 115) Obsolescence (Savitch 1993, 115) The CHAOS study divided the project into three (3) types: Project Success – the project is completed successfully incorporating all the specified features, Project Challenged – the project is completed but with less features and delivered late and Project Impaired- the project is cancelled during the development cycle. The group conducted a survey and they found out that there are factors affecting each of the three types of project. Taking into consideration the Project Success category, it was found out that User Involvement has the highest percentage in terms of accomplishing the project.   User involvement got 15.9% among all other factors. While the factor that really deterred a project success is Hardworking Staff. (Standish,1995) Based on the facts presented, one of the major factors why an organization/project succeeds is due to hardworking staffs. If only a certain company hires employees who can work under pressure and requires less supervision, surely the management can deliver to its customers the desired project even before the deadline. Project Challenged Factors are Lack of User Input (12.8%), Incomplete Requirements Specifications (12.3%), Changing Requirements Specifications (11.8%), Lack of Executive Support  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (7.5%), Technology Incompetence (7.0%), Lack of Resources (6.4%), Unrealistic Expectations (5.9%), Unclear Objectives (5.3%), Unrealistic Time Frames (4.3%), New Technology (3.7%)   and Other factors (23.0%). (Standish,1995) The data above shows that the major factor that contests a project is lack of user input. User involvement greatly helps a project’s success since users are the direct beneficiaries of the project. They can also contribute to the features that will be incorporated into the system. Developing a user-friendly application may be one criteria of a project success. A user-friendly application is needed so that the company need not conduct a month or two training just to teach the users on how to navigate through the system. A project can be anything an organization wants to accomplish to deliver to its customers. It should have definite goals and objectives. A good Project Management involves a proper organization, management, planning, supervising and controlling to bring out a successful project. One major challenges of a good project management is the accomplishment of its goals and objectives while adhering to the project’s scope, time and budget. Objectives of the project must be specific, measurable, realistic, and relevant to the environment and is time bounded. (Free Management Library, 1997-2008) The figure shows the procedures to be best followed by the management in developing a successful project. Figure 1.0: Project Life Cycle (Foote Crum, 2000) In addition, the following are the key aspects of a Project Life Cycle: Setting goals and estimating costs (Foote Crum, 2000) Before starting any project, a clear specification of the goals and objectives should be set so that the management has a clear guide as where the project is going. Costs should also be estimated for the management to prepare enough funds in the development of the project. The functional requirements study (Foote Crum, 2000) Functional requirements should be clearly specified so that the management can focus on these requirements and can research ways and means on how to meet these. But before finalizing the requirements of the project, the management has to conduct a feasibility on what are to be included and what are not and on what are best needed by the their clients. The creation of a prototype (Foote Crum, 2000) A prototype or an archetype should be first developed to see if the project is feasible or not. Prototypes serve as a sample output when the system will be completed. Presenting this one will give the management an idea of how the system will work and what benefits can it give to them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order for an organization to accomplish and deliver projects on time, they have to have a good set of workers who are willing to be trained to further enhance learning. Moreover, the following are the steps to a successful project: Scope out a detailed plan (Alexandrou, 2006) Watch out for bad RFPs bid (Alexandrou, 2006) Plan ahead (Alexandrou, 2006) Find the bottleneck (Alexandrou, 2006) Do not cut corners on testing (Alexandrou, 2006) Develop a backup system (Alexandrou, 2006) Prepare other contingency plans (Alexandrou, 2006) Train, train, train and train some more (Alexandrou, 2006) Be honest (Alexandrou, 2006) Triage fixes (Alexandrou, 2006) Additionally, other suggested steps that a company may carry to deliver good IT projects to its clients are listed below: Discover (JamesDeanWaryk, 1999-2008) Dreams (JamesDeanWaryk, 1999-2008) Desire (JamesDeanWaryk, 1999-2008) Decision (JamesDeanWaryk, 1999-2008) Destination (JamesDeanWaryk, 1999-2008) Direction (JamesDeanWaryk, 1999-2008) Daily action (JamesDeanWaryk, 1999-2008) Discipline (JamesDeanWaryk, 1999-2008) Determination (JamesDeanWaryk, 1999-2008) Delight (JamesDeanWaryk, 1999-2008) Destiny (JamesDeanWaryk, 1999-2008)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The above-mentioned steps can best be applied to an organization which has a good project manager that possesses the needed knowledge to perform all tasks and responsibilities assigned to him. A good leadership skill is also needed to inspire and garner respect from its team members and also from the top management. An outstanding project manager always conveys ideas in an articulate manner that resounds with the targeted audience and therefore should have a good communication skill. (Wu, 2005) On the other hand, there are also factors that greatly affects why a project fails. These IT projects fail because when the management does not able to deliver the project on time, it is over budget and the system does not work as required. The following are the reasons why an IT Project fails: (Coley Consulting, 2001-2007) Lack of user involvement (Coley Consulting, 2001-2007) A very important factor since the Information System is mainly built for users/customers. So, this Information System should be able to satisfy what users want and need. Long or unrealistic time scales (Coley Consulting, 2001-2007) If the group assigned to develop the Information System specifies unrealistic deadlines surely the system is a failure. Before setting deadlines, the group must consider the features incorporated in the system. Poor or no requirements (Coley Consulting, 2001-2007) Specifying the system’s requirements is an important aspect in project development but if the management fails to do so, the project is of no good. Scope creep (Coley Consulting, 2001-2007) The scope and limitation of the project should be clearly defined. No change control system (Coley Consulting, 2001-2007) There should be proper control over the system. Poor testing (Coley Consulting, 2001-2007) This happens when testing measures are not clearly established.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Moreover, projects fail due to stakeholder conflicts. Stakeholder conflicts can take part in many different roles in project failure. Frequently, stakeholders have personal reasons/conflicts for not being able to work as a team.   Ã‚  (Rosenfield, No year)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, the following are various reasons why projects are not delivered on the schedule specified: Lack of senior management commitment (Wilson, 1998) When the top management does not give its 100% support to the project being developed, the project will not meet the deadline and eventually fails. Lack of user involvement (Wilson, 1998) As mentioned above, users should be involved in the development of the project because they should be the ones whom the management asked for the specifications the project should have. Lack of user requirements specifications (Wilson, 1998) User requirements specifications should be done during the planning stage to carefully analyze the features that are to be included in the system. Poor project planning (Wilson, 1998) Planning is the most critical step in software project development life cycle. The success of the project depends on the effort, skill and care applied in the planning stage. (Blair, No year) Project team problems (Wilson, 1998) Problems among members of the development team greatly affect their performance. This can lead to not being able to meet the requirements of the project, thus, not beating the deadline. To avoid these, the team leader must be able to control and supervise his members so that conflicts will not be experienced among themselves.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In today’s modern world, to deliver projects on time and making it sure that these projects meet the customers’ requirements and features, the management must hire workers who are good team players. A person who cannot work in a team will not be able accomplish any tasks given as a group. Good camaraderie should be as well fostered among team members so that a healthy environment is established and everybody can work freely. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Any organization, may it big or small, always aim for success in their field. With the aid of the current trends in Information Technology, so many applications can now be applied. One of these is the utilization of an Information System. The development of an Information System should follow the systematic way so that a very good outcome results.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Project Life Cycle has indeed plays a very important role in the development of an Information System. The different steps in the cycle, if being carried out properly, results to a project delivered even before the delivery date schedule. The success of any project also lies in the knowledge and expertise of the team leader in the software development team. The team leader, having possessed all the expertise in the field of software development and very good managerial skills, can really motivate his members to work hard for the success of the project.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The project delivered by the software development team is the Information System being utilized by large-scale organizations. This Information System has helped all transactions in various aspects of the organization in so many different ways. Information System, if being delivered on time, brings a lot of positive results to the management side. This can boost up the company’s morale, thus, making the company more competitive in the world market.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Project Management is a very crucial task of a manager. Thus, having been equipped with the knowledge and expertise, the company can gain competitive advantage in the business field. Bibliography No Author. Reader’s Digest March 1996. Toil Smarter, Not Longer: 132. Savitch, Walter J. 1993. Turbo Pascal. Redwood City, CA: The Benjamin/Cummings Publishing Company Inc. The Standish Group. 1995. The Standish Group Report: CHAOS. http://209.85.173.104/search?q=cache:ueLBNWtVA7MJ:www.educause.edu/ir/library/pdf/NCP08083B.pdf+chaos+standish+group+1995hl=tlct=clnkcd=2gl=ph (Accessed 23March2008). Free Management Library. 1997-2008. http://www.managementhelp.org/plan_dec/project/project.htm (Accessed 24March2008) Foote, Kenneth E., Crum, Shannon L. 2000. Project Planning and Life Cycle. http://www.colorado.edu/geography/gcraft/notes/lifecycle/lifecycl_f.html (Accessed 24March2008) Alexandrou, Marios. 2006. Information Technology Blog: 10 Steps to a Successful Project. http://www.mariosalexandrou.com/blog/?p=162 (Accessed 24March2008) JamesDeanWaryk. 1999-2008. How to 12 Steps to a Successful Project, Company or Life. http://www.ehow.com/how_2062188_steps-successful-project-company-life.html (Accessed 24March2008) Wu, Jonathan. 2005. Characteristics of an Outstanding Business Intelligence Project Manager. http://www.dmreview.com/issues/20050501/1026063-1.html (Accessed 24March2008) Coley Consulting. 2001-2007. Project Failure-The six key reasons why projects fail. http://www.coleyconsulting.co.uk/failure.htm (Accessed 24March2008) Rosenfield, Eric. No year. Why do projects fail? http://www.adaptivepartners.com/projfailb.htm (Accessed 24March2008) Wilson, Sheila. 1998. Failed IT Projects. http://faculty.ed.umuc.edu/~meinkej/inss690/wilson.htm (Accessed 24March2008) Blair, Gerard M. No year. Project Planning. http://www.see.ed.ac.uk/~gerard/Management/art8.html?http://oldeee.see.ed.ac.uk/~gerard/Management/art8.html (Accessed 24March2008)

Friday, September 20, 2019

The Competitive Environment Of Astra Zeneca Business Essay

The Competitive Environment Of Astra Zeneca Business Essay As stated briefly in critical success factors (1.4) AstraZeneca has done quite well historically and analysis reveals that they are looking to position themselves strategically for the future. But in the pharmaceutical industry there is currently increased patent risks and low marginal product returns, pharmaceutical firms like AstraZeneca must reduce structural inefficiencies, cut costs which is required to enable them compete better in the changing global environment. Due to its enormous RD push, AstraZeneca suffers a relatively high rate of discontinuation in pre-approval products; there is also a required to reduce resource wastage. AstraZenecas balance geographical presence (the US accounts for over 60% of Pfizers market area) may be an advantage potential compare to other competitors geographic limitations and can help a good revenue growth should other competitors lag behind in expanding their territories. 1.2: Life Cycle Analysis In this section, an analysis of AstraZeneca position in the life cycle has led the company to adopt some decisions which we made mainly in the last 5 years. I have defined the terms, explaining where AstraZeneca stands in the life cycle management and also the strategic implications for its possible in the stage where it is in. Supported by the evidence mentioned in the sections about Fig 1: Industry Life Cycle At the stage where AstraZeneca is the market is very competitive, and this trend continues into the early period of the maturity stage. Besides many more competitors offering their products, other companies continue the product-differentiation process which begun in the growth stage. In the past 5 years there have been many competitors such as GlaxoSmithKline, Pfizer and Merck Co. who were doing what AstraZeneca is doing, and this is one of the characteristics of the maturity stage. With the large number of firms producing products, the competition for customers becomes quite intense; the strategy for firms during the maturity stage becomes one of survival, as many competitors will eventually withdraw from the market. In this climate AstraZeneca has continued differentiating their models so that the market is aware of the differences in the companys products and the competitors products. 1.3: Porters Five Forces Analysis Five Forces Analysis a technique which I have used to for identifying the forces which affect the level of competition in pharmaceutical industry Fig. 2 Five Forces Diagrams Overall, AstraZeneca shows a very strong position in the market. The company remains highly valued; there are favourable market positions with strong financial growth. So far, its demand has been positive and despite increased competition and some of the patent expiry the industry still shows a continuing upward sustainable growth. Below is the analysis on what makes AstraZeneca success and survive in the internal competition with its rivals. 1.4: Critical Success Factors and Competitive Advantage This section identifies key areas in which AstraZeneca must outperform other competitors in order to succeed. In the year 1990 The Core Competence of the Corporation, Prahalad and Gary Hamel painted to the potential for capabilities to be the competitiveness, source of new products, and foundation for strategy. 1.4.1: Research and Development: AstraZeneca makes a major contribution to total UK research and development (RD) expenditure and is amongst the most RD-intensive companies in the UK. As discussed above in life cycle analysis, it invested an average of  £749 million on RD since 2004, which represents around 18% of turnover in 2007 alone and  £1 in every  £20 of all UK business RD. Looking at AstraZenecas global business as a whole, it is now standing as the 13th largest investor in ranks in RD in the world and ranked the second largest investor amongst businesses which are headquartered in the UK (Investing in UK PLC Article, 2004) Research Development is central to AstraZenecas business. It is vital to the identification and development of new therapies to advance human healthcare and of course a strong RD base is also vital to the long term success of the Company. In 2004 AstraZenecas global investment was  £1.9bn, making it the 24th largest investor in RD in the world and ranked the second largest investor amongst businesses which are headquartered in the UK. 1.4.2: Knowledge Workers: AstraZeneca employs a large number of scientists and researchers from a wide range of disciplines, as well as supporting the employment of others through its supply chain. At least 1,200 of AstraZenecas staff (or one in every 10 employees) have a PhD, whilst at least 600 have Masters Degrees. Therefore, at least 16% of AstraZenecas workforce is qualified to postgraduate level (this compares to 6% of all employees in employment in the UK with a post-graduate qualification). Given AstraZenecas need for highly qualified scientific and technology graduates, it is an active sponsor of graduate and post-graduate studies. It funded approximately 110 graduate studentships in 2004 with an estimated value of  £750,000, as well as funding significant levels of PhD students at a number of higher education institutions, either individually or through strategic agreements with Research Councils. 1.4.3: Science Base: AstraZeneca also plays an important role in supporting the wider development of science in the UK through links with institutions at all levels. AstraZeneca is also an active partner in the development of UK science and education policy. AstraZeneca also supports development of the teaching of Science, Technology, Engineering, and Mathematics (STEM) skills in primary and secondary schools. The AstraZeneca Education Liaison Programme and sponsorship of the Creativity in Science and Technology (CREST) Awards (through the British Association for the Advancement of Science) for project work among 11-19 year olds. AstraZeneca is a key in growing economy in the UK this is characterised by the recognition of knowledge as a source of competitiveness, the importance of science, research, technology and innovation in knowledge creation, and the use of ICT to generate, share and apply knowledge. 2. Key business strategies of the company over past five years. Fig. 3: Bowmans Clock AstraZeneca has differentiates its products, it is often able to charge a premium price for its products or services in the market. Some general examples of differentiation include better service levels to customers, better product performance etc. in comparison with the existing competitors. Porter (1980) has argued that for a company employing a differentiation strategy, there is an extra cost that the company would have to earn. Such extra costs may include high marketing spending to promote a differentiated brand image for the product, which in fact can be considered as a cost and an investment. Differentiation has many advantages for AstraZeneca because it makes use strategy. Some problematic areas include the difficulty on part of the firm to estimate if the extra costs entailed in differentiation can actually be recovered from the customer through premium pricing. Moreover, successful differentiation strategy of a firm may attract competitors to enter the companys market segment and copy the differentiated product (Lynch, 2003). 2.1: Strategic Groups Analysis This section of Strategic Group Analysis (SGA) aims to identify organizations with similar strategic characteristics, following similar strategies or competing on similar bases. As put by Porter, A strategic group is the group of firms in an industry following the same or a similar strategy along the strategic dimensions (Porter, 1980, p.129) For more details, See Appendix 1 3. resources, capabilities and business strategies in the past 10 years. 3.1: Resource Based View of the AstraZeneca Below is the analysis of AstraZenecas unique resources and dynamic capabilities and how the company has managed to align its resources and capabilities to fit its business strategy. This analysis has supporting evidences that dates back 10 years. Firstly, Physical resources: these types of resources can be assessed in the form of buildings, equipment. At AstraZeneca they have development facilities in several countries, there are 30 sites for manufacturing in 20 countries and among those SEVERAL are in the UK. Secondly, there is human capital that is embodied in the skills and knowledge of employees of the firm, there is a large number of scientists who are employed by AstraZeneca. Financial capital these can be assessed through access to funds that can include the firms own revenue and borrowing power, AstraZeneca has generated  £11.8 billion and produces an operating profit of  £2.6 billion. Fourth, there is intellectual capital, which carries the reputation, goodwill, corporate image as whole, through the world and UK in particular medicine made by AstraZeneca are recognized as world class or world leading treatments. Last but not least, Social capital also accounts in the way the companys relations with buyer and suppliers and other stakeholders social capital, its two main sites act as significant link in the companys global supply chain -north west of the UK 3.2. Dynamic Capabilities of AstraZeneca Below is the analysis of AstraZenecas dynamic capabilities, this analysis has supporting evidences that dates back 10 years ago. Capabilities can be thought of as routines that firms perform to conduct their business (Nelson and Winter 1982). These are firm specific (non tradable), Capabilities can be both explicit and implicit (Conner and Prahalad 1996) Firstly, AstraZeneca develops manufacturer and sells a range of innovative drugs and therapy to combat different medical conditions. Secondly, research and development carried out at 11 research and development facilities located in seven countries among them there are 6 in the UK. Also, manufacturer takes place at 30 sites based in 20 countries, and 9 are in the UK. Dynamic capability its location in the UK example companys European business service office located in North West Chorlton-cum-hardy which is near the close to the centre of Manchester On the other hand, AstraZeneca spends development stage of each medicine of cost over 500 million pounds, in additional to that AZ continue research and development treatments in the serious diseases. In additional to that, HR, marketing, sales are located at the same facility near satellite sites, Tytherington and Macclesfield, On the hand, the Brixham laboratory lab medicines and manufacturing process to ensure that they meet stringent environment safety and regulations requirement 3.3: Strategic Fit Strategic fit expresses the degree to which an organization matches its resources and capabilities with the opportunities in the external environment or its existing business strategy. For AstraZeneca the benefits of good strategic fit include cost reduction, due to economies of scale, and the transfer of knowledge and skills. In AstraZeneca position, the business fit between resources and capabilities creates a demand for opportunities that address specific strategic needsopportunities that strengthen competitive advantage, that explore the use of new technologies, or create new markets and revitalize existing markets. Based on the analysis of resources (3.1) and capabilities (in 3.2) on previous sub-chapters,  I can compose a list of existing capabilities that support new objectives. On the other hand, Development of differentiated product and technology alternatives, this recognises that AstraZeneca have used technology advancement to enhance their RD in conjunction with differentiated product. Development of differentiated product profiles and business plans, this has been generated as a result of enormous amount of money which is spent on research and development as describes in previous topics. AstraZeneca is a key in growing economy in the UK this is characterised by the recognition of knowledge as a source of competitiveness, the importance of science, research, technology and innovation in knowledge creation, and the use of ICT to generate, share and apply knowledge. This advantage is couple with sponsorship of different education programmes in school to produce knowledge based company. AstraZeneca is the as UKs third pharmaceutical company and a lead in RD of medicine; this capability has successfully carried it to a wide range of medicines and drugs. Finally, AstraZenecas actions a resource/competence based analysis of its instinctive capabilities, those characteristics that give AstraZeneca distinct competitive advantage over its industry rivals. 3.4: AstraZeneca SWOT Analysis AstraZeneca since its merger in 1999 (Astra and Zeneca) has grown a global enterprise with over 64,000 employees on six continents. AstraZeneca has increasingly focused its efforts on RD and this remains its core business strategy. AstraZenecas strengths lie in its strong as a knowledge based organisation and strong marketing capabilities. AstraZenecas performance is characterized not only by size, but also by growth. In 2007, AstraZeneca achieved 18% revenue growth. AstraZeneca has also set records in each of the past seven years to 2007 with the biggest investment in RD. AstraZeneca strength in RD, marketing, and sales has made them a partner of choice for many companies in the pharmaceutical industry and they are involved in a wide range of research collaborations and a large number of licensing agreements with universities, institutes and organizations. Strength: RD advance with a broad therapeutic exposure Wide geographical coverage and therapeutic areas Existing Patent protection for a number of years on key products Weakness: Discontinuation of products in the latter stages of development Increased size and operational complexity makes AstraZenecaa less responsive company Opportunity: reducing development time through complimentary RD collaborations globalisation for new products/drugs/medicine Marketing agreements with companieswishing to capitalize on AstraZenecas marketing Strengths,providing AstraZenecarevenue growth in the process Threats: Patent expiry in 2009 and other due this year 2010 Competition from products similar to AstraZenecas in RD that reach the market close to or before AstraZenecas products The new economic emergency in China, India and competition in diverse regional markets. 4. References: 4.1: Websites http://www.csuchico.edu/mgmt/strategy/module8/index.htm http://ir.lib.sfu.ca/retrieve/2190/etd1838.pdf http://www.astrazeneca.com/investors/strategy/ http://college.hmco.com/hjinstruct/powerpt/ch03/sld020.htm http://university-essays.tripod.com/porters_generic_strategies.html http://www.marketingteacher.com/Lessons/lesson_bowman.htm http://ivythesis.typepad.com/term_paper_topics/strategy_clock/ 4.2.: Journal Article http://www.mindtools.com/pages/article/newSTR_93.htm http://lexicon.ft.com/term.asp?t=strategic-fit Nair, A. and Filler, L. (2003) Strategic Management Journal, 24, 145-159. Puerta, J. (2004) British Journal of Management, 15, 219-245. 4.3: Books Porter, M. E. (1976) Interbrand Choice, Strategy, and Bilateral Market Power, Harvard University Press, Cambridge, Massachusets. Porter, M. E. (1980) Competitive Strategy. Techniques for Analyzing Industries and Competitors, Free Press, New York. Warren, K. (2002) Competitive Strategy Dynamics, John Wiley Sons, Chichester. Zuniga-Vicente, J. A., Fuente-Sabate, J. M. d. l. and Rodriguez- 5. Bibliography Oster, S. M. (1994) Modern Competitive Analysis, Oxford University Press, New York. Porac, J. F., Thomas, H. and Baden-Fuller, C. W. F. (1989) Journal of Management Studies, 26, 397-416. Porac, J. F., Thomas., H. and Baden-Fuller, C. W. F. (1994) In Strategic Groups, Strategic Moves and Performance (Eds, Daems, H. and Thomas., H.) Elsevier Science Ltd, Oxford, pp. 117-137. Redwood, H. (1988) The Pharmaceutical Industry: Trends, Problems and Achievements, Oldwicks, Felixstowe. Taggart, J. (1993) The World Pharmaceutical Industry, Routledge, New York. 6: Appendices:

Thursday, September 19, 2019

Essay --

Performance Enhancing Drugs in Professional Sports There is an epidemic in today’s society, people harm their bodies. There are several ways this is possible. Society has started a new trend; the use of steroids. Why do people take steroids? Steroids obviously have their pros and cons. Performance enhancing drugs were started for the sole purpose of increasing athletic abilities. Pro sports players have adopted performance enhancing drugs all around the word. For better or for worse, performance enhancing drugs have affected processional sports for decades. Athletes still take PHD drug even with the severe health risks. There are several instances where a Pro will take them because the pressure of his or her fan base. The pro needs to meet the expectations of themselves and the people around. Steroids will give a slight advantage over your opponent, which is a proven fact. Steroids do things chemically that the body cannot perform naturally. There are times when an athlete does everything in their power to not take performance enhancing drugs. Drug free athletes will fall behind physically. Pressure to compete will suck some of these athletes into steroid use. Physical appearance is just as important as being competitive to a lot of athletes, steroids will improve muscle tone and decrease body fat along with Dailey exercise, this alone draws in loads of steroid users. While performance enhancing drugs may benefit people physically they can also destroy the body. Some of the physical, mental, and emotional problems they cause may shock many. Performance enhancing drugs harm more than help you. Some of the effects of taking the drug are increased chances of Acne, Male pattern baldness, Liver Damage, and stunted gr... ... for decades; people may say that the use of steroids has been nothing but a nuisance to the pro industry. Many could also argue that the use of steroids may have improved the entertainment level of sports. Several experts may argue without the use of steroids pro sports would not have the fandom it has today. It is a true fact that the MLB has lost a huge fan bases since the 1990’s â€Å"the steroid outbreak†, it has taken them over a decade to regain their fan base. Society needs to take into to account though the steroids do affect mental and physical health, no matter the study this is proven true. As people pursue their dreams they need to think about the Enhanced performance and their health, think about the sport, thinks of the influences you make on others and may have on your fans. There are always consequences to actions, whether it is for better or for worse.

Wednesday, September 18, 2019

Class Distinctions in World War I :: British History

Class Distinctions in World War I Pat Barker's novel Regeneration explores the effects that World War I has on the human condition and more specifically on the condition of the British people. One particular area of exploration is the detrimental presence of class distinctions within the ranks of the British military. This issue of class distinction is addressed specifically on pages 66 and 67 of the novel through a conversation between Billy Prior and Dr. Rivers. The characters' discussion reinforces Barker's theme of the injustices of these class distinctions and the harm they produce on the war front. Class distinctions were only too apparent within Britain's military entities. The Army "structured itself around class" and "in many ways . . . recreated the British class system in miniature: aristocratic generals, middle-class officers, and a working class rank and file" (Robb 84). This structure reinforced on the war front the class distinctions of the home front, and the "long-standing prejudices of the British class system ensured that enlisted men were treated almost like children." Some soldiers played the role of servant and waited on officers of high class who enjoyed luxuries unheard of to those existing in the grime of the trenches (Robb 85). In spite of the large gaps between fellow fighting men as a result of cross over social practices and of class structure within the ranks, the progression of the war caused some class boundaries to begin blurring as a need for more officers arose. The Army's initial officer class of 15, 000 men was expanded with the addition of 235, 000 individuals over the course of the war. The either permanent or temporary commissioning of these individuals gave them the title of "temporary gentlemen" ("Service"). This label of "temporary gentleman" applies to Prior in Barker's story, given his rank of Second Lieutenant. His lower class birth and provisional status place Prior in ridicule's way. During a therapy session with Rivers, Prior is asked how he "fit in" with those on the war front. In response to this question his "face shut[s] tight," and Prior asks, in order to clarify, "You mean, did I encounter any snobbery?" Prior answers his own question in the affirmative and informs Rivers that "it's made perfectly clear" who is immediately accepted at the front and who is not. He cites certain status enhancements such as having attended "the right school" or wearing shirts of "the right colour[,] [w]hich is a deep shade of khaki.

Tuesday, September 17, 2019

The Kodály Concept for Harp :: Music Learning Educatin Musical Essays

The Kodà ¡ly Concept for Harp Motivation is one of the key elements in all teaching. To motivate is to provide the student with an incentive for learning the material being studied. In music teaching, this incentive for learning should be found in a joyful learning experience that can be achieved by using the appropriate teaching material combined with the proper teaching method. In Kodà ¡ly's teaching method there is a balanced combination of these two elements that is applicable from the very beginning of music studies to the most advanced professional level. For example, for young children, the desire to learn to play on their instruments the authentic native folk songs they know, understand, and sing combined with the application of a child development approach is a powerful motivator; it is also one of the basic principle tenets of the Kodà ¡ly Method. Listening or playing to complex music from early childhood may improve a child's ability to learn, memorize, think logically, and be more creative generally . Such is the belief engendered by the cutting edge of today's educational research. Much of today's published educational research centers around the development of a child's neurological capacity to learn. For example, in Owensboro, Kentucky, all children in Daviess County's elementary schools received piano lessons in the year 1997-98. The idea was to develop the mind, not strictly to make music. Everything in those schools - from learning to play chess, to being regularly exposed to the visual and performing arts, to learning the ABC's in Spanish as well as English - was calculated to increase neuron connections following the basic idea of the Graduation 2010 project. During the next 12 years, a research team at Western Kentucky University will follow up on this research in the hope that this project with a common sense approach will have a major impact on the students' achievement and capacity to learn. In Hungary, similar research was done between the years of 1969-1973 focusi ng on the effect of the Kodà ¡ly Method in teaching elementary school children. Among the research findings, it was determined that additional music education resulted in a combination of high creativity with emotional sensitivity, greater thoroughness or exactness in the children's school work, and inner control in the children's personality. Furthermore, the research demonstrated that the Kodà ¡ly musical training not only increased the students' level of creativity but increased it to the level where it surpassed the level predicted by measures intelligence.

Monday, September 16, 2019

Customer Satisfaction on Milk Products Essay

â€Å"Marketing is a total system of business, an ongoing process of: 1. Discovering and translating consumer needs and desires into the products services (planning and producing the planned products). 2. Creating demand for this product and services through promotion and pricing. 3. Serving the consumer demand through planned and physical distribution with the help of marketing channels. 4. Expanding the market even in the place of keen competition. † â€Å"Marketing is the process associated with promotion for sale goods or services. It is considered a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. † The modern marketer is called upon to set the marketing objectives, develop the marketing plan, organize the, marketing function, implement the marketing plan or programme (Marketing mix) and control the marketing programme to ensure the accomplishment of the set marketing objectives. The marketing programme covers producer planning or merchandising, price, promotion and distribution. In short, modern marketing begins with the customer, not with production cost, sales, technological landmarks and it ends with the customer satisfaction and social well-being. Under the market- driven economy buyer or customer is the boss. Marketing has been viewed as an ongoing or dynamic process involving a set of interacting activities dealing with a market offering by producers to consumers on the basis of reliable marketing anticipation. 1. Marketing is a matching process by which a process by which a producer provides a marketing mix that meets consumer demands of a target markets within the limits of society. The process is based on corporate goals and corporate capabilities. Marketing process brings together producers and consumers the two main participants in exchange. Each producer or seller has certain goals and capabilities in making and marketing his products. He uses marketing research as a tool to anticipate market demand. Then he provides a marketing mix in order to capitalize marketing opportunity. An exchange or a transaction takes when market offering is acceptable to the customer who is prepared to give something value I return against the product so bought. Objectives of Marketing: 1. Increase in sales volume 2. Increase in net profit 3. Growth of the enterprise Marketing environment The term marketing environment relates to all of the factors (whether internal, external, direct or indirect) that affects a firm’s marketing decision-making or planning and is subject of the marketing research. A firm’s marketing environment consists of two main areas, which are: a. Macro environment On the macro environment a firm holds only little control. It consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firm’s macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology’s impact on its society and the business processes within the society. b. Micro environment A firm holds a greater amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company. A firm’s micro environment typically spans: * Customers/consumers * Employees * Suppliers * The Media By contrast to the macro environment, an organization holds a greater degree of control over these factors. Market segmentation Market segmentation pertains to the division of a market of consumers into persons with similar needs and wants. As an example, if using Kellogg’s cereals in this instance, Frosties are marketed to children. Crunchy Nut Cornflakes are marketed to adults. Both goods aforementioned denote two products which are marketed to two distinct groups of persons, both with like needs, traits, and wants. The purpose for market segmentation is conducted for two main issues. First, segmentation allows a better allocation of a firm’s finite resources. A firm only possesses a certain amount of resources. Accordingly, it must make choices (and appreciate the related costs) in servicing specific groups of consumers. Furthermore the diversified tastes of the contemporary Western consumers can be served better. With more diversity in the tastes of modern consumers, firms are taking noting the benefit of servicing a multiplicity of new markets. Market segmentation can be defined in terms of the STP acronym, meaning Segment, Target and Position. Segment. Segmentation involves the initial splitting up of consumers into persons of like needs/wants/tastes. Four commonly used criteria are used for segmentation, which include: * Geographical (e. g. country, region, city, town, etc. ) * Psychographic (i. e. personality traits or character traits which influence consumer behavior) * Demographic (e. g. age, gender, socio-economic class, etc. ) * Behavioral (e. g. brand loyalty, usage rate, etc. ) Target Once a segment has been identified, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym, meaning Discernible, Accessible, Measurable and Profitable, are used as criteria to gauge the viability of a target market. DAMP is explained in further detail below: * Discernable – How a segment can be differentiated from other segments. * Accessible – How a segment can be accessed via Marketing Communications produced by a firm. * Measurable – Can the segment be quantified and its size determined? * Profitable – Can a sufficient return on investment be attained from a segment’s servicing? The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are: * Undifferentiated – Where a company produces a like product for all of a market segment. * Differentiated – In which a firm produced slight modifications of a product within a segment. * Niche – In which an organisation forges a product to satisfy a specialised target market. Marketing information system A marketing information system (MKIS) is an information system that is commonly used by marketing management to analyses and view information pertaining to marketing activities. As the label suggests, an MKIS is a computer-based information system therefore used to input, store, process and output marketing information. [12] An MKIS spans four subset components, which are detailed below: 1. Marketing intelligence system This sub-system stores information gathered from a firm’s marketing intelligence activities. Marketing intelligence consists of actions a firm would undertake within its own market or industry, geared towards information existing within its markets. This can be obtained via communication with suppliers, consumers or other bodies within a market. 2. Internal processes system The internal processes system catalogues all internal marketing processes within a firm. 3. Marketing research system This section of the overall system contains data from a firm’s marketing research activities. 4. Analytical system The analytical system is the only sub-system which does not store data or information. Its function is to analyze and process data from the other three systems, into reliable, timely and relevant information for the perusal and use of marketing management. Industry profile: In early 1940’s a farmer in Kaira district, as elsewhere in India, derived his income almost entirely from seasonal crops. The income from milk was paltry and could not be depended upon. The main buyers were milk traders of Polson Ltd. -a privately owned company that enjoyed monopoly for supply of milk from Kaira to the Government Milk Scheme Bombay. The system leads to exploitation of poor and illiterate farmers by the private traders. However, when the exploitation became intolerable, the farmers were frustrated. They collectively appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom movement. Sardar Patel advised the farmers to sell the milk on their own by establishing a cooperative union, instated of supplying milk to private traders. Sardar Patel sent the farmer to Shri Morarji Dasai in order to gain his Co-operation and help. Shri Dasai held a meeting at ‘Samrkha’ village near Anand, on January 4, 1946. He advised the farmers to from a society for collection of the milk. These village societies would collect the milk themselves and also decided prices for that which would be profitable for them. The district union was also from to collect the milk from such village cooperative societies and to sell them. It was also resolved that the government should asked to buy milk from the union. However, the government did not seem to help farmer by any means. It gave the negative response by turning down the demand for the milk. To respond to this action of government, farmer of Kaira district went on a milk strike. For 15 days not a single drop of milk was sold to the traders. As a result the Bombay milk scheme was severely affected. The milk commissioner of Bombay then visited Anand to assess the situation. Finely he decided to fulfill the farmers demand. Thus their cooperative unions were forced at village and district level to collect and sell milk on a cooperative basis, without the intervention of government. Mr. Verghese Kurien had main interest in establishing union who was supported by Shri Tribhuvandas Patel who convinced farmers in forming the cooperative unions at the village level. ‘The Kaira District Co-operative Milk Producers’ Union’ was thus established in Anand and was registered formally under section 10 of Bombay Act VII of 1925 on December 14, 1946. Since then farmers are selling all the milk in Anand through cooperative union. In 1955 it was commonly decided the sell milk under the brand name ‘Amul’ At the initial stage only 250 liters of milk was collected every day. But with the growing awareness of the benefits of the co-operative-ness the collection of milk increased. Today Amul collect 50, 00,000 liters of milk every day. As the milk is perishable commodity it became difficult to preserve milk for a longer period. Besides when the milk was to be collected from the far places there was a fear of spoiling of milk. To overcome this problem the union thought to develop the chilling unit at various junctions, which would collect the milk and could chill so as preserve it a for a longer period. Thus, today Amul has more than 168 chilling centers in various villages. Milk is collected from almost 1097 societies. With the financial help from UNICEF, assistance from the government of NewZealand under the Colombo plan, of Rs. 50 million for factory to manufactory milk powder and butter. Dr. Rajendara Prasad, the president of India laid the foundation on November 50, 1954. Shri Pandit Jawaharlal Nehru, the prim minister of India declared it open at Amul dairy on November 20, 1955. KARANATAKA MILK FEDERATION Karnataka cooperative milk producers’ federation limited (KMF) is the apex body in Karnataka representing dairy farmers’ co-operatives. It is the second largest dairy co-operative amongst the dairy cooperatives in country. In south india it stands first in terms of procurement as well as sales. One of the core functions of the federation is marketing of milk and milk products. The brand â€Å" nandini† is the household name for pure and fresh milk and milk products. KMF has 13 mil unions throughout the state which procure milk from primary dairy cooperative societies (DCS) and distribute milk to the consumers in various towns/cities/rural markets in Karnataka. The first ever world bank funded dairy development program in the country started in Karnataka with the organization of village level dairy co-operative in 1974. The AMUL pattern of dairy co-operatives started functioning in Karnataka from 1974-75 with the financial assistance from world bank, operation flood II & III. The dairy co-operative were established under the ANAND pattern in a three tier structure with the village level dairy co-operative forming the base level, the district level milk unions at the middle level to take care of the procurement, processing and marketing of milk and the Karnataka milk federation as the apex body to co-operative the growth of the sector at state level. Cooperative of activities among the union and developing market for milk products is the responsibility of KMF, marketing milk in the respective jurisdiction is organized by the respective milk unions. Surplus/ deficit of liquid milk among the member milk unions is monitored by the federation. While the marketing of all the milk products is organized by KMF, both wit in and outside the state, all the milk and milk products are sold under a common brand name NANDINI. Company profile INTRODUCTION The Bangalore Milk Union Ltd. , (Bamul) was established during 1975 under Operation Flood II by keeping â€Å"Amul† as its Roll Model. At present Bamul has Bangalore Urban, Bangalore Rural & Ramanagaram Districts of Karnataka State as its area of operation for Milk Procurement and selling Milk in part of Bruhath Bangalore Mahanagara Palika (BBMP) area. Since its inception the Union is constantly striving further for dairy development and marketing activities in its milk shed area. OBJECTIVES * To organize Dairy Co-operative Societies at Village level and dissemination of information like good dairy animal husbandry and breeding practices & Clean Milk Production through Extension Services. * To provide assured market & remunerative price for the milk produced by the farmer members of the co-operative societies. * To provide technical input services like veterinary services, artificial insemination, supply of balanced cattle feed & Fodder seed materials etc., to milk producers. * To facilitate rural development by providing opportunities for self-employment at village level, thereby preventing migration to urban areas, introducing cash economy & opportunity for steady income. * To provide quality Milk and milk products to urban consumers at competitive prices. BACKGROUND On January 1st 1958 a pilot scheme to cater the Bangalore Milk Market, Department of Animal Husbandry, Government of Karnataka was started Milk processing facilities & Veterinary Hospitals at National Dairy Research Institute (NDRI). Later in 1962, The Bangalore Milk Supply Scheme came into existence as an independent body. With the great efforts by the then Hon’ble Minister for Revenue & Dairying, Government of Mysore Sri M V Krishnappa, A joint venture of UNICEF, Government of India & Government of Mysore was dedicated Bangalore Dairy to the people of Karnataka State on 23rd January 1965 by the then Hon’ble Prime Minister Late Sri Lal Bahadhur Shastriji. The Bangalore Dairy scattering over an area of 52 Acres of land, the Dairy had an initial capacity to process 50,000 liters of milk per day. Bangalore Dairy underwent a structural change in December 1975, handed over to Karnataka Dairy Development Corporation (KDDC). Rural Milk Scheme of Mysore, Hassan & Kudige Districts was started under Operation Flood-II and then transferred to Karnataka Milk Federation (KMF) in May 1984 as a successor of KDDC. To cater to the growing demand for milk by the consumers of Bangalore City, the capacity was increased to 1. 5 lakh liters per day under the Operation Flood-II during 1981 and later increased to 3. 5 lakh liters per day under Operation Flood-III during 1994. As per the policies of the National Dairy Development Board (NDDB), Bangalore Dairy was handed over to Bangalore Milk Union Ltd. , (Bamul) on 1st September 1988. The Union is capable of processing the entire milk procured, by timely implementation of several infrastructure projects like commissioning of New Mega Dairy state-of-the-art technology with a processing Capacity of 6. 0 Lakh liters per day, new chilling centers, renovation of product block etc. ,The milk shed area of Bamul comprises of 2611 revenue villages. As of now the Union has organized 1853 Dairy Co-operative Societies (DCS) in 2,245 villages, thereby covering 86 % of the total villages in these three districts. In these DCSs, there are 3,40,307 milk producer members. Among them 109834 members are women and 60,452 members belong to Schedule Caste and Schedule Tribes. The philosophy of this co-operative milk producers’ organisation is to eliminate middlemen and organise institutions owned and managed by milk producers, by employing professionals. Achieve economies of scale of rural milk producers by ensuring maximum returns and at the same time providing wholesome milk at reasonable price to urban consumers. Ultimately, the complex network of co-operative organisation should build a strong bridge between masses of rural producers and millions of urban consumers & achieve a socio-economic revolution in the village community. Bamul has been registered under MMPO by Central Registration Authority. Today, the Union has become the biggest Milk Co-operative Union in Southern India. Bamul has been certified for ISO 22000:2005 & ISO 9001-2000 for quality management and Food Safety Systems. In recognistion to these efforts and achievements, the National Productivity Council (NPC) of Government of India has conferred â€Å"Best Productivity Award† FIVE TIMES and â€Å"Energy Conservation Award† by Bureau of Energy Efficiency (BEE) to the Union. VISION, MISSION, OF THE UNION VISION â€Å" WISH TO GROW INTO A MODEL CO-OPERATIVE† bamul is biggest milk union in south india, fully owned and managed by milk producers of Bangalore rural and urban districts of Karnataka state. Since its incepection in 1975, union is constantly striving to further the dairy development and marketing activities in shed area. MISSION â€Å" USHERING RURAL PROSPERITY IN THE LIVES OF MEMBERS OF MILK PRODUCER† This co-operative milk producer’s orgation is to eliminate middlemen and organize institution owned by the milk producers themselves, by employing professionals, achieve economies of scale and to ensure maximum returns to the producers, at the milk producers, at the same time providing wholesome milk at reasonable price to urban consumers ultimately, the complex network of co-operative should build a strong bridge between masses of rural producers and millions of urban consumers and achieve a socio-economic revolution in the vicinity of the territory. MILESTONE: 2008 Commissioning of Channarayapatna Product Plant at a total cost of Rs. 72 Crores. * a) Launch of New products & new stunning packs (Sundae, Crazy Cone ice cream/Lite Skimmed Milk/ Cool Milcafe/Choco Milk Shake/Dairy Whitener) * b) Launch of Goodlife Slim in 1Ltr Brik. 2009 Gulbarga Dairy & Milk Marketing taking over by KMF 2009 Launch of Good Life variants in Cuttack,Orissa,Tiruchi(Tamilnadu) 2010 Peak Procurement of 41. 83 LKPD 2010 Starting of Procurement routes at N. R. Pura,Koppa Taluk(Chickmagalur District) 2010 Hosting of new KMF website wwww. kmfnandini. coop with online order facility. ORGANISATION STATUS The member producers and their Dairy Co-operative Societies (DCS) are the vital constituents of the Union and their progress is the judging yardstick on the efficiency of the Union’s operation. Hence the maximum importance has been given to their development. The Union is making intensive efforts over the years to organize DCSs in more and more villages of the three districts in the milk-shed area. Number of Functional DCS 1266 1301 1386 1433 1483 1547 1607 1657 1708 1761 1805 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000-01 2001- 02 2002- 03 2003- 04 2004- 05 2005-06 2006- 07 2007- 08 2008- 09 2009-10 2010- 11 Importance has been given to enroll more and more milk producers in the villages as members of these DCS’s. While enrolling these members, more emphasis is being accorded to enroll more number of women members and to organize more women managed DCSs under STEP (Support to Training and Employment Program for Women). It is heartening to note that there is an active participation of women/ weaker sections of the society in all the dairy development activities of the Union. They have become mainstay of all the developmental programs of the Union. This has resulted in the buildup of economical benefits to the most vulnerable sections of the rural mass. As on March 2011 in these DCS , there are 3,40,307 milk producer members are enrolled and out of which 1,09,834 are women and 44,202 members belong to Schedule caste and 16,250 members belongs to schedule Tribes. Total Milk Producers & Women Membership at DCS 185166 203831 275440 289095 297162 309597 321238 327176 325854 331544 340307 32827 38878 72220 81344 85849 91746 96653 99603 102842 105804 109834 0 50000 100000 150000 200000 250000 300000 350000 2000 -01 2001- 2002 2002- 03 2003- 04 2004- 05 2005- 06 2006- 07. 2007- 08 2008- 09 2009- 10 2010- 11 MILK PROCUREMENT The Milk produced by 92913 farmers at village level will be collected every day morning and Evening at DCS. Under Clean Milk Production programme, to maintain the freshness & quality of the milk 121 Bulk Milk Coolers covering 373 DCS of Total Capacity 1,59,000 Lts were installed at DCS level. During the year the Unions daily average milk procurement is 8. 47 Lakh Kgs, which works out to be 410 kgs per day per DCS. The milk procurement has increased by 2. 15 % when compared to the last year. Bamul is offering the most remunerative milk procurement price to member producers. The operational efficiency is reflected on procurement prices paid to the member producers. The average milk procurement price paid during the year was Rs. 19. 81 for every Kg of Milk supplied to the Union. Which is 80% of total cost of production. Milk collected at DCS will be transported to Chilling Centers, through 92 Milk Procurement Can Routes, by traveling 15,497 KM’s every day. 21 Bulk Milk Cooler (BMC) Routes are also in operation, which collects milk from 121 BMC centers of 373 DCS directly transported to Bangalore Dairy through insulated tankers. LIQUID MILK MARKETING. The Bangalore Milk Union is marketing milk and milk products in the brand name of â€Å"Nandini† through 1190 retailers, 38 Franchisee Outlets, 25 Milk Parlors, 224 distribution routes. The key success factor of Bamul in becoming a market leader is the narrow price spread maintained between purchase & sales, marketing higher volumes of milk. The volume of sales plays a critical role in determining costs. Hence, the market strategy of Bangalore Milk Union is to regard selling of market milk as its core marketing activity and to concentrate its efforts in this direction to increase the volume of milk sales. The impressive growth in the sale of milk by Bamul over the years is due to the persistent efforts to maintain timely supply, maintaining quality and attending to the complaints of consumers and agents with prompt follow-up action. Bamul is also organising Consumer Awareness Programme as a part of Market Development to create awareness of â€Å"Nandini† Milk through personal contacts, Door to Door campaigns, Organisational Meetings, School Children Mega Dairy Plant visit etc. , are conducting regularly. INFRASTRUCTURE DEVELOPMENT: The strategy of Bangalore Milk Union is â€Å"Procure More, Sell More & Serve More† and reaping the benefits of economies of scale. In order to realize this strategy, the Union has implemented the following projects so that more and more milk can be procured and processed. This will help us to serve our producer members by passing on the maximum benefits, we are consciously adopting the growth-oriented strategy of helping our producers to grow by ourselves growing constantly. Mega Dairy with a capacity to process 6 lakh litres of milk per day expandable to 10 llpd has been built by investing Rs.38. 70 crores obtained as term loan from National Dairy Development Board. The Mega Dairy, has latest state-of-the-art technological facilities in dairy processing and the Union will have the ability to manufacture milk and milk products to world class standards. Although Bamul sets standards for its products for better serve to customers, it was not possible to keep the standards stability due to manual operations. In designing mega dairy, Bamul looked towards an automated system that would allow it to achieve consistent quality parameters for each product. Energy and manpower would also be more effectively optimised and controlled and all plant equipment would be integrated. NEW Projects: Bamul has planned to convert Hosakote Chilling Center into a 2. 0. LLPD Capacity Dairy with an investment of Rs. 2427. 00 Lakh and a New Product Block at Bangalore Dairy Premises with an investment of Rs. 2033. 00 Lakhs . Bamul has SEVEN Chilling Centers geographically located around Bangalore and 85 Bulk Milk Coolers at DCS Level. Milk Product Block within the campus to manufacture Butter, Ghee, Peda, Flavoured Milk, Spiced Butter Milk, Paneer, Set Curds etc., FINANCE: The Union had an approximate turnover of Rs. 698. 47 crores in the year 2010-11 as against Rs. 527. 76 Crores for the year 2009-10. TECHNICAL INPUT SERVICES: Bangalore Milk Union is providing various Technical Input & Extension Services to the milk producer members & their Dairy animals through ELEVEN Camp Offices situated in each Taluk i. e. , Anekal, Bangalore Head Office (Bangalore South), Yelahanka (Bangalore North), Channapattana, Devanahalli, Doddaballapura, Hosakote, Kanakapura, Solur (Magadi), Nelamangala & Ramanagara. From these camps the Technical Input services like Weekly Mobile Veterinary Service, Emergency Veterinary Service, Artificial Insemination Service, Periodical Vaccinations, Balanced Cattle Feed Sales, Mineral Mixture Sales, Fodder development and Fodder Seed Production, Clean Milk Production practices, Extension Services for Cattle Feeding, breeding, insurance and milk production etc. , will be carried over. ANIMAL HEALTH AND OTHER ACTIVITIES ANIMAL HEALTH The Union is taking special care to promote the health of the cattle of member milk producers. Veterinary facilities have been extended to all the DCS. Mobile veterinary routes, emergency veterinary routes, Health camps, vaccination against foot & mouth disease and thaileriosis diseases, etc. , are being regularly done. Regularly Deworming is also done for the cattle. There is also a backup of First Aid Services to needy DCS’s. Particulars| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| MVR Cases Treated| | | | 43761| 171613| Health Camp cases Treated| 128174| 149565| 166198| 118307| | Emergency Cases Treated| 63818| 70735| 70420| 74773| 88440| F& M Vaccination| 377654| 430431| 373107| 528259| 506479| Rakshavac| 13675| 13395| 18094| 26227| 22176|. ARTIFICIAL INSEMINATION Artificial Insemination (AI) has been the main functional tool in dictating this upsurge of development of Dairying in Bamul. Farmers have taken up cross-breeding from way back in 1962. The Union has surveyed and appropriately located AI centers based on cattle population. It is also popularized the idea of cluster AI centers and replace the Single AI centers in a phased manner. The use of progeny tested semen from â€Å"Nandini Sperm Station† is also giving a further boost to the breeding activities. Particulars| 2005-06| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| No. of Single AI Centers| 320| 248| 251| 259| 259| 242| No. of AI Done| 1,66,614| 1,27,320| 1,11,536| 1,12,740| 1,16,002| 113300| No. of Cluster AI Centers| 64| 89| 94| 96| 101| 111| No. of AI Done| 1,38,895| 1,69,950| 1,69,185| 1,92,207| 1,97,645| 227761| Total AI Done| 3,05,509| 2,97,270| 2,80,721| 3,04,947| 313647| 341061| To reduce infertility in cattle, a frontal attack has been continuously attempted by conducting Special Infertility Camps under the expert guidance and by the use of infertility connected drugs. During 1999-2000, a Vertical Silo of 10,000 liter capacity for storing Liquid Nitrogen has been installed under TMDD program in collaboration with National Dairy Development Board and Karnataka Milk Federation. In addition this facility is being used for supplying liquid nitrogen to neighboring Unions and also to Department of Animal Husbandry. This has helped in protecting the quality of semen straws, thereby considerably increasing the probability of conception during artificial insemination of cattle. CATTLE FEED & FODDER DEVELOPMNET. The Union is implementing several programs to increase milk production and also to reduce the cost of milk production in the milk shed area. Balanced cattle feed is being procured from the Cattle Feed Plants of KMF for distribution among member producers. Fodder seeds are distributed to member producers at subsidized rates. In addition to this, technical advice, Silage Demonstrations, Azzolla Demonstrations and Straw Treatment Demonstrations are also being conducted at DCS level. Chaff Cutters are supplied at subsidized rates. Cattle Feed Sales: Particulars| 2005-06| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| CF Sales (in MT’s)| 28515| 29813| 33359| 37691| 40529| 45233| A Seed Processing plant was commissioned at Rajankunte by investing Rs. 41 lakhs. The Union is catering to the Seed production needs of many Unions in Karnataka and also of Southern India. YASHASVINI HEALTH INSURANCE: Yashasvini Health Insurance Scheme was muted by Government of Karnataka during the year 2001-02. This scheme was implemented by Coperative department, Members of Co-operative Societies and their family members are the beneficiaries of this scheme. The annual premium is Rs. 120/- per beneficiary. All major hospitals are adopted for this scheme, all types of surgery will be covered under this health scheme. Bangalore Milk union has covered 1. 50 Lakh beneficiaries under this scheme by contributing Rs 30/- towards premium per beneficiary. CATTLE INSURANCE: Bangalore Milk Union is providing Insurance Coverage to the Dairy animals in collaboration with United India Insurance Ltd. , 40,238 animals are covered under this Insurance. The annual premium is 2. 22% of the value of the animal. 50% of the annual premium of Rs. 122. 99 Lakh was borne by bamul. IN THIS MILLENNIUM. We want to become not only the largest Union, but also become one amongst the best-run milk unions in the country. The Union is aware of the challenges of the new private entrants, who are mainly thriving on unfair trade practices. They procure milk at least cost, without bothering about the welfare of the producers and without extending any technical inputs for improving milk production. They market milk by resorting to unhealthy and unethical practices deceiving the unsuspecting consumers. The Union wants to counter this in a positive manner by trying to improve its efficiency of operation and market promotion. It wants to become well trenched in the market as market leader. It wants to follow the strategy of cost-competitiveness, which is hard to match by the competitors. PROGRESS AND ACHIEVEMENT OF THE UNION SINCE ITS INCEPTION 1. Establishment of the Union: * Bangalore Co-operative Milk Producers’ Societies Union Ltd. was established on 16th November 1976. * After the bifurcation of the above Union, into two separate union for Bangalore Districts (Urban and Rural) and Kolar District, Bangalore Urban and Rural District Co-operative Milk Producers’ Societies Union Ltd. (BAMUL) on 23rd March 1987. * Bangalore Dairy was took over by BAMUL on 1st September 1988. * Bangalore Mega Dairy started functioning on 17th December 2000 * MMPO-1992 Registration No 42/R. MMPO/93 * Bangalore Dairy ISO 22000-2005 & ISO 9001-2000 Certified by Standard Australia International (SAI) Global Ltd. , a reputed Australian based company during 2006. 2. Infrastructure at the time of inception & subsequent expansion – year-w.